Strategic Pillars
| | Track Record | ||
|---|---|---|---|---|
| The leader in a large and growing market | Fix Price is the leader in the Russian variety value retail market with an approximately 90% market share. We also consistently post one of the fastest organic growth rates globally compared to peersBased on information available in open access about publicly traded US and international dollar stores / value retailers, including Dollar General, Dollar Tree, Five Below, Grocery Outlet, Ollie’s, B&M, Dino, and Dollarama | 16 years ~5,700 stores | 80 6 neighbouring countries | ~90 % |
| A unique customer value proposition | Fix Price’s policy is to be the price leader across our broad assortment, bringing significant savings to consumers compared to other offline and online retailers. We provide remarkable value across a diverse, unique and ever-changing product range in an engaging treasure hunt-style shopping experience, helping customers live a better life | 60 % high NPS ~21.9 million registered loyalty cardholders | 56 % of retail sales in 2022 were generated by Fix Price loyalty cardholders | ~2/3 of retail sales are made up of general merchandise / changing assortment rotated up to 6 times a year |
| Operational excellence | Fix Price’s efficient business model is driven by lean decision making and a nimble management approach with a standardised store network, highly automated operations, centralised logistics and efficient procurement and sourcing | A “one store” format: a consistent and uniform concept across the entire chain, with the same assortment and prices, and a similar look and feel | 10 DCs including 6 owned and 4 leased centres ~343,000 sq.m total DC space | >500 local and international supplier base SAP ERP on-premise backbone deployed since day one |
| Substantial growth potential | The total store potential for the Russian variety value retail market is estimated at approximately 15,600 Outside of Russia, we target market capacity of approximately 3,000 | 759 net store openings in 2022 +21 % CAGR revenue growth in FY 2022 vs FY 2020 | Standardisation across the store network enabling rapid and wide-reaching roll-out | |
| Best-in-class financial KPIs | We are one of the leading publicly traded variety value retailers globally by revenue growth and profitabilityBased on information available in open access about publicly traded US and international dollar stores / value retailers, including Dollar General, Dollar Tree, Five Below, Grocery Outlet, Ollie’s, B&M, Dino, and Dollarama | 19.5 %For FY 2022 based on IFRS 16 robust EBITDA margin | 10 months average store payback period | RUB 4.8 million average pre-opening CAPEX per store in 2022 |
| A top team with strong industry expertise |
The Company benefits from founders and management with substantial prior experience at discount and non-food retailers, an entrepreneurial spirit that is fostered at all levels, and a flat corporate structure that empowers rapid and effective decision making | Top management with proven track record and low turnover | Governance policies developed in cooperation with an international law firm to ensure transparency and compliance with corporate governance and sustainability best practices | Targeted management incentives and KPIs, LTI aimed to achieve the strategic goals of the Company |