History and Development
2007
Fix Price is founded with the aim to offer Russian families a broad range of essential goods at a fixed, low price, pioneering the variety value retail concept in Russia and creating an affordableand attractive shopping destination
LLC Best Price, Fix Price’s principal operating subsidiary, is incorporated, and the first Fix Price store opens in Moscow
2010
Fix Price launches a franchise programme in Russia, which rapidly expands our presence across the country
Fix Price launches its first private label offering
2013
Fix Price launches the Fix Price Club loyalty programme
2015
Fix Price doubles its network size, reaching over
2016
Fix Price introduces multiple fixed price points for its merchandise, providing additional pricing flexibility to address the market environment and external factors, primarily FX volatility and inflation, as well as to expand its assortment proposition
Fix Price embarks on its expansion into other countries, granting franchise licences to open Fix Price stores in Georgia and Kazakhstan
2017
Franchise programme is launched in Belarus and Latvia
2018
Fix Price implements a click-and-collect shopping option, pivoting off the rapid growth in online shopping. Fix Price customers can now order online and collect their purchases from a convenient Fix Price store nearby
2019
Fix Price opens its
Fix Price continues its expansion internationally, launching stores in Kyrgyzstan
2020
Fix Price opens its
Fix Price opens its first store in Uzbekistan
Updating customer communications through brand ambassador integration
2021
Fix Price completes an Initial Public Offering of GDRs on the London and Moscow stock exchanges
2022
