Total Addressable MarketAll figures in this section are based on INFOLine data unless otherwise noted

The total addressable market (TAM) consists of retail products that have a similar price and assortment to VVR products but are currently available through various retail channels. In 2022, the estimated volume of the addressable market was RUB 3.6 trillion, representing 8.4% of the total retail market in Russia. Non-food categories consistently made up more than half of the total addressable market.

The channel mix has also shifted in recent years, with neighbourhood and variety value stores gaining ground, while traditional trade has seen a decline in its market share.


TAMTotal addressable market relevant products across categories % of total categoryCalculated as Total Addressable Market for the specific category divided by the respective category value in the total retail market
Sustainable growth of the TAMTotal addressable market and VVRVariety value retail channel channel, RUB billion

The VVR channel’s share in the target market is about 10%, and this format is projected to become one of the largest channels in terms of market share, while the traditional and fragmented trade will continue to decline.Source: INFOLine