Opportunities for Expansion

According to INFOLine, there is significant potential for growth in the VVR market, with an estimated capacity to expand to around 18,600 stores in Russia and nearby countries such as Kazakhstan and Belarus. This number is roughly 3 times greater than the current number of existing stores.

In order to build upon our initial success in Russia and neighbouring countries, we plan to continue our medium-term growth strategy by expanding into new areas and driving our revenue increase by providing a unique value proposition that meets the changing needs of our customers, and by creating a pleasant in-store experience for every customer.


Total potential of variety value retail stores in Russia and other international geographies“Other international geographies” refers to Kazakhstan and Belarus